Privacy Policy - Encore Bridal Limited

Last updated: 16 April 2026

1. Introduction

At Encore Bridal Limited (“we”, “us”, or “our”), we are committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect your personal data when you interact with us, whether in person, via our website, or through other communication channels.

We aim to be transparent, straightforward, and respectful with your information—no unnecessary jargon, no hidden surprises.

2. Information We Collect

We may collect and process the following types of personal data:

Information you provide directly:

  • Name

  • Email address

  • Phone number

  • Appointment details

  • Wedding date (if shared)

  • Dress preferences or sizing information

  • Payment details (where applicable)

Information collected automatically:

  • Website usage data (e.g. pages visited, time spent)

  • IP address and browser type

  • Cookies (see section below)

Information from third parties:

  • Booking platforms or social media channels (if you contact us through them)

3. How We Use Your Information

We use your data to:

  • Book and manage appointments

  • Communicate with you about your enquiry or purchase

  • Process payments and transactions

  • Provide personalised recommendations and services

  • Improve our website, services, and customer experience

  • Comply with legal and regulatory obligations

We do not sell your personal data to third parties. Ever.

4. Legal Basis for Processing

We process your data under the following lawful bases:

  • Contractual necessity – to provide services you’ve requested

  • Legitimate interests – to improve our services and customer experience

  • Consent – where you have opted in (e.g. marketing emails)

  • Legal obligation – where required by law

5. Marketing Communications

If you choose to opt in, we may send you occasional updates, offers, or news.

  • You can unsubscribe at any time by clicking the link in our emails or contacting us directly

  • We promise not to bombard your inbox—no one needs that during wedding planning

6. How We Store and Protect Your Data

We take appropriate technical and organisational measures to protect your personal data, including:

  • Secure systems and password protection

  • Limited access to authorised personnel only

  • Regular review of our data handling practices

We only keep your data for as long as necessary to fulfil the purposes outlined in this policy or to meet legal requirements.

7. Sharing Your Information

We may share your data with trusted third parties where necessary, such as:

  • Payment processors

  • Booking systems

  • IT and website service providers

All third parties are required to respect the security of your data and process it in accordance with the law.

8. Cookies

Our website may use cookies to enhance your browsing experience and understand how visitors use our site. You can choose to accept or decline cookies through your browser settings. Please note that disabling cookies may affect how the website functions.

9. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data (where applicable)

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details below.

10. Contact Us

If you have any questions about this policy or how we handle your data, please write to us at:

Encore Bridal Limited
Si One, Parsons Green St Ives PE27 4AA

11. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in legal requirements or how we operate. Any updates will be posted on our website, and we encourage you to review this page occasionally.

A Final Note

We understand that planning a wedding involves sharing personal details, and we don’t take that lightly. At Encore, we treat your information with the same care and respect we give to every dress that comes through our doors.